"A lie gets halfway around the world
before the truth has a chance to get its pants on."
– Winston Churchill
Public relations is more than just media relations and positive publicity. While this is crucial, effective public relations is about broader communications strategies – ones that tackle media, stakeholders, community, employees and consumers. It’s about integration of all marketing strategies to deliver the best possible results for clients in line with a comprehensive communications strategy that defines desired outcomes. There is no business, irrespective of size, that will not benefit from positive public relations. No matter the size of your business, public relations will play a pivotal role in your stakeholder relations and is the single most cost-effective means of influencing the opinions and perceptions that stakeholders have of your organisation. At TSC, we believe that words have tremendous power. They can make or break an organisation and so, risk management of all your communications is our priority.
TSC specialises in marketing communications, the creation of written, visual and audio messages used to communicate with a market. Where necessary, we partner with specialists in areas such as graphic and web design, direct marketing, sponsorship, sales promotion and online and social media marketing, pulling it all together in one coordinated, synergised campaign.
Media training and crisis management
We will show you how to communicate effectively with the media in any given circumstance. Our training teaches you how to identify a news story, what makes news and what does not, how to handle an interview in friendly or hostile environments, understanding the journalist's approach, how to get your message across succinctly and accurately, how to focus on talking points, getting the most of your media opportunity, the difference between various media formats and how to handle each one, the difference between live and recorded interviews, what to wear, what not to say in an interview and so on. This training is critical for anyone who may have to handle a press interview and present the public face of your company - in good times and in bad.
Our media training is designed to help you field media queries, create media interest and excitement, as well as deal with emergencies and unexpected crises. There are many reasons to develop your media skills and the benefits to your business of having a well prepared spokesperson are immeasurable. Make sure you are confident and capable to handle the press.
We work with some of the most seasoned media veterans in the country who will put you through your paces and show you how to handle everything that can be thrown at you during an interview. Learn the techniques that will position you as someone who is knowledgeable and can articulate your thoughts with passion and conviction.
Events Management and Conferencing
TSC is adept at creating events that are inspiring and exciting. We provide events that range from full-on theatrical, experiential presentations to corporate, educational seminars with top class speakers and presenters. We do the full bells and whistles launch to simply providing a keynote speaker or MC to leave a memorable impression. We work with all measure of budgets and objectives to surpass expectations and deliver a service that is unrivalled in the market, whatever your eventing needs may be.
We have delivered corporate events for organisations including the likes of SABC’s launch of the emotionally charged “The Voice of Nelson Mandela” CD through to the prestigious DMASA Assegai Awards, the Rand Show press and exhibitor launches, the SA Association of Freight Forwarder’s Congresses, fully self-funded seminars and conferences, corporate golf days and various product, service and consumer magazine launches.
We offer a turnkey events management service that is custom-designed to fit the client’s culture and strategic objectives. We understand that events are part of an integrated marketing communication plan, and most importantly are responsible for accentuating the corporate and brand character. We are particularly adept at handling the cultural, ethnic and diplomatic requirements of South Africa’s multicultural market place and our events are designed to create impact and longevity in the minds of consumers and stakeholders.
All our events are complemented by strategic marketing communications and media strategies developed by our PR division. The TSC team is committed to producing relevant strategic work, skilful implementation of campaigns and events with impactful results and meaningful benchmarking.
Social Media Management
From providing content that is relevant, powerful, engaging and representative of your brand philosophy, to ensuring that you have a trustworthy and competent individual handling enquiries and representing your brand – social media marketing is a full time job!
The bottom line is that unless you have a full time person dedicated to this activity, it’s likely to fall by the wayside, lacking in the creativity and focus needed to make it a worthwhile exercise supporting business objectives
Social media marketing takes time, expertise and a relentless focus on building and engaging communities. In fact, from a human capital perspective, you don’t get a more expensive marketing activity!
And as much as social technologies have been capturing marketers’ imaginations since the emergence of the internet, they’ve all too often been deployed in a silo as experiments that are separate from traditional marketing. As simple channels to consumers, they need to be approached in exactly the same way as any traditional marketing channels as part of a master marketing strategy.
Like in other media forms, we cannot adopt a one-size-fits all approach to media application. Each one of your audiences will have a different penchant for social media technologies as they do for traditional media. The manner in which media pioneers such as newspapers, magazines and radio have embraced the use of social and digital media should be a lesson for marketers in terms of integrating and leveraging, rather than replacing.
As a leading communications agency, we’re in a prime position to help you develop an integrated approach to your social media strategy that fully integrates with your traditional marketing and PR activity. We help you generate great content, engage and interact with your followers and implement and manage campaigns for your brand across channels such as Twitter, FB, LinkedIn, YouTube, Pinterest and so on. At the same time, we manage and avoid the temptation to be brand schizophrenic when faced with such a diversity of media channels.
We firmly believe that there is nothing random or detached about managing social media marketing. Compelling content takes time, effort and planning. And with the finger on the pulse of your PR and marketing activity, we’re in a prime position to drive this for you.
With a carefully planned approach, we’ll identify your primary audiences, research the best channels, develop policy and strategy documents to guide the implementation thereof, and deliver a social media strategy that is optimally integrated with your traditional marketing and communications activities.
We’ll monitor all your social media platforms to ensure that content and engagements are timeous, responsive and well-planned, allowing for a coordinated effort of proactive and planned engagements supported by responsive, reactive and tactical efforts where appropriate. Well-structured content schedules mean your social media strategy will be underpinned by rich and relevant content, visuals and multimedia that build online communities and fast track engagement.
Because when it comes to your brand reputation and delivering to your stakeholders, nothing should ever be random and left to chance. Speak to us today about our social media management services for your brand.